


As part of their sustainability journey, Bob W have partnered with Furthr to measure their footprint, take active steps to reduce their emissions and engage Bobstars in the process - each employee has access to the Furthr Engagement Platform to learn how to reduce their own footprint and fund reforestation projects in areas that need it the most, and get awarded more trees planted on special occasions!
Leading by example, Bob W has also worked with Furthr to develop a new GHG emissions breakdown per night, enabling guests to make informed decisions when choosing where to stay, and the team voted on 3 amazing nature projects to offset the emissions from all guest stays in 2024.
Learn more about the partnership and nature projects supported below!
Highlights

3616
2024 Footprint (tCO2e)

100%
Nights with Bob W Offset

3
Projects in 2024 Portfolio

13
Project SDGs Certified
Emissions Breakdown
Emissions by Scope
Material Scope 3 Categories
Sustainability Manifesto
Bob W announce their sustainability manifesto and explain how they are rethinking sustainability in hospitality. Commitments include local sourcing, ecologically responsible partnerships and working towards zero waste.
Mar 2020
First Measurement
Bob W measured their carbon footprint for the first time for 2020. Following this, the focus turned to implementing ways to reduce emissions in the first place. Bob W also challenged the hospitality industry to "show their numbers!" and allow guests to understand the emissions for a night away.
Apr 2021
First Offset
Bob W double offset the emissions from nights stayed at all aparthotels in 2020 by supporting verified climate action projects. This means that twice as much carbon was removed from the air as Bob W emitted in 2020.
May 2021
Second Measurement
Bob W continued to grow and measured emissions again in 2022, now with over 400 rooms! Bob W made sustainability commitments including improved energy efficiency, cutting down on waste and responsibly sourcing materials.
May 2022
Second Offset
Emissions from all stays were offset by supporting quality climate action projects. This means that a night spent with Bob W in 2022 was carbon neutral.
May 2022
LEED Platinum Achievement
Bob W Koti Katajanokka in Helsinki achieved 89 points in LEED (Leadership in Energy and Environmental Design) for its energy efficient building design, earning a Platinum rating and the highest score in the European Union!
Apr 2023
New Partnership
Bob W partnered with Furthr and measured their emissions for 2023. The focus for this year was improved data collection and quality.
Aug 2024
2023 Offsets
Bobstars chose to support three amazing projects to offset the emissions from nights stayed with Bob W in 2023.
Sept 2024
Bob W Net Zero
As Bob W continue to expand operation across Europe, they continue to prioritise sustainability. Getting all properties back on track to use 100% renewable electricity and supporting guests on their sustainability journey is all in the pipeline! Next up, Bob W Net Zero...
Next Steps
Bob W's Climate Journey
Impact
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10,000
Flights
London-Rome

204o
Car Trips
London-Manchester

10,000
M² Sea Ice
Saved

10,000
Beef Steak
Consumed

204o
Years of
Home Power

10,000
Parcels
Delivered
Bob W's ESG Report
Carbon Offset Portfolio
100%
Nights with Bob W Offset
90%
Carbon Reduction
10%
Carbon Removal

22
tCO2e offset
Biochar Smallholder Farmer Project, India

197
tCO2e offset
Berlin Biodiversity Forest, Germany

1971
tCO2e offset
Lango Safe Water, Uganda
Portfolio Deep Dive


The Problem
The Solution
Biochar Smallholder Farmer Project, India

India

9

Biochar

Carbon Removal

2023 -
22
tCO2e offset
2022 -
1000
tCO2e offset
Biochar Smallholder Farmer Project, India
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The Problem
The Solution
Berlin Biodiversity Forest, Germany

Germany

6

Afforestation (ARR)

Carbon Removal

2023 -
22
tCO2e offset
2022 -
1000
tCO2e offset
Berlin Biodiversity Forest, Germany
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The Problem
The Solution
Lango Safe Water, Uganda

Uganda

4

Energy Efficiency

Carbon Reduction

2023 -
22
tCO2e offset
2022 -
1000
tCO2e offset
Lango Safe Water, Uganda
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Close