Bob W announce their sustainability manifesto and explain how they are rethinking sustainability in hospitality. Commitments include local sourcing, ecologically responsible partnerships and working towards zero waste.

Bob W measured their carbon footprint for the first time for 2020. Following this, the focus turned to implementing ways to reduce emissions in the first place. Bob W also challenged the hospitality industry to "show their numbers!" and allow guests to understand the emissions for a night away.

Bob W double offset the emissions from nights stayed at all aparthotels in 2020 by supporting verified climate action projects. This means that twice as much carbon was removed from the air as Bob W emitted in 2020.

Bob W continued to grow and measured emissions again in 2022, now with over 400 rooms! Bob W made sustainability commitments including improved energy efficiency, cutting down on waste and responsibly sourcing materials.

Emissions from all stays were offset by supporting quality climate action projects. This means that a night spent with Bob W in 2022 was carbon neutral.

Bob W Koti Katajanokka in Helsinki achieved 89 points in LEED (Leadership in Energy and Environmental Design) for its energy efficient building design, earning a Platinum rating and the highest score in the European Union!

Bob W partnered with Furthr and measured their emissions for 2023. The focus for this year was improved data collection and quality.

Bobstars chose to support three amazing projects to offset the emissions from nights stayed with Bob W in 2023.

Despite continued growth in 2025, including the opening of seven new locations, Bob W reduced emissions by 9% compared with 2024. This progress reflects improved data quality, more accurate emissions categorisation, and operational efficiencies across the business, while also highlighting opportunities to strengthen future reporting.

To support ongoing accountability, Bob W has developed its own internal Green Label, helping aparthotels maintain consistent standards around data governance and ESG initiatives.

Bob W is currently working towards B Corp certification, with its application pending.

As Bob W continues to expand across Europe, sustainability remains a key priority. The focus is now on returning all properties to 100% renewable electricity, supporting guests on their own sustainability journeys, and preparing for the next step: Bob W Net Zero...