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At Principality, we are committed to creating a sustainable future for our customers, colleagues and communities.

This is why we are excited to give our employees the chance to opt-in to a unique climate benefit: Furthr.

The Furthr platform allows you to measure your own carbon footprint and learn how to live more sustainably everyday. It also gives you the option to fund high-quality climate projects and to track the positive impact over time, whilst receiving regular updates from the ground.

As an employee, simply head to your employee benefits account to find out how to opt-in to Furthr.

Reduction
Mitigation
Highlights

633

Tonnes of Carbon Reduced from Employee Contributions

8,479

Protected Trees Planted from Employee Contributions

240

Kelp Planted In Canada by Principality

200

Trees Planted in Madagascar by Principality

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Annual Comparison

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Our Impact

So far, with our employees, we have reduced the emissions equivalent to either...

543

Flights
Paris - New York

11,496

Car Trips
London - Manchester

1,899

M² of Sea Ice
Saved

85,253

Beef Steak
Consumed

396

Years of
Home Heating

172,011

Parcels
Delivered

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100

tCO2e offset

Agroforestry Project, Rwanda

100

tCO2e offset

Kelp Seaforestation, Canada

100

tCO2e offset

Mangrove Reforestation, Kenya

100

tCO2e offset

Agroforestry Project, Senegal

Projects Supported

The Problem

Kelp are a group of brown algaes found along 25% of the world’s coastlines. They play a critical role in maintaining healthy oceans, offering an estimated $500 billion in value every year in ecosystem services. Their value comes from their ability to sequester carbon, provide food and shelter to ocean biodiversity, and prevent the buildup of excess nutrients in coastal waters. More than 40% of the world’s kelp forests have declined over the past five decades as a result of climate change, overexploitation, and pollution.

The Solution

Veritree is working closely with Coastal Kelp, Shíshálh, Tsleilwaututh, Squamish, Tla'amin First Nations, as well as the Métis Nation to restore kelp forest along their territory in British Columbia. This project uses new and innovative techniques to produce millions of Kelp Sporophytes. It will not only revitalise marine biodiversity but also strengthen the resilience of coastal ecosystems against the impacts of climate change.

Kelp Seaforestation, Canada

Canada

3

Seaforestation

Multi-site

2022 - 

1000

tCO2e offset

2022 - 

1000

tCO2e offset

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Kelp Seaforestation, Canada

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The Problem

Ankarafantsika National Park is one of Madagascar’s largest dry deciduous forests. The primary causes of forest degradation at Ankarafantsika are human driven extraction for charcoal production and land clearing for agriculture. Much of this site has been severely degraded. However, healthy, old-growth forest remains nearby, making this a critical area for restoration and protection.

The Solution

ARC's 'Employ to Restore' initiative, in partnership with Red Island Restoration, is empowering communities to restore Ankarafantsika National Park. Restoration efforts focus on reforesting abandoned farmland and grasslands to reduce fire risks and support ecological recovery. By planting native, resilient species, the project enhances forest regeneration while creating sustainable employment for local communities.

Ankarafantsika Reforestation, Madagascar

Madagascar

4

Reforestation

7,188 ha

2022 - 

1000

tCO2e offset

2022 - 

1000

tCO2e offset

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Ankarafantsika Reforestation, Madagascar

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The Problem

In recent decades, coastal areas of Southern Kenya have been urbanised at unprecedented rates and mangrove forests converted to other land uses. These are the least developed regions of the country where communities are most dependent on mangrove ecosystems for employment, livelihood, and nutrition.

The Solution

EarthLungs is restoring the mangrove forests with the goal of empowering coastal community to break the cycle of poverty. In restoring the estuary, which is rich in biodiversity, this project will provide fishing grounds and help to create additional income streams. The restored forests will also act as a line of defense against storm surges.

Mangrove Reforestation, Kenya

Kenya

4

Reforestation

Multi-site

2022 - 

1000

tCO2e offset

2022 - 

1000

tCO2e offset

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Mangrove Reforestation, Kenya

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The Problem

Agriculture is the backbone of Rwanda’s economy accounting for one third of the national GDP. However, the hillsides have been farmed extensively leading to soil erosion and a loss of vital top-soil. This lack of trees on hillsides, where they would hold soil in place, has led to landslides.

The Solution

One Acre Fund is partnering with the Rwandan Government and local farmers to promote and verify sustainable agroforestry in Rwanda. This program involves equipping smallholder farmers with the finance, skills, and expertise to improve productivity, soil health, and climate resilience of their crops.

Agroforestry Project, Rwanda

Rwanda

4

Agroforestry

Multi-site

2022 - 

1000

tCO2e offset

2022 - 

1000

tCO2e offset

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Agroforestry Project, Rwanda

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Project Spotlight
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